EVENT DRIVEN MARKETING (EDM)
How to effectively use Event Driven Marketing techniques and tools to deliver timely and personalised offers to customers

seminar

15.10.2010

Hotel Amarilis, Prague

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Key Elements

  • What is EDM and what benefits can it achieve
  • How to evaluate EDM solutions, vendors and costs
  • Different types of Events and their benefits
  • How to implement EDM into an existing CRM solution
  • How to implement an EDM solution
  • Data needed to successfully run EDM campaigns
  • An analysis of results achieved by 60 Banks in 28 countries
  • Where to get information and support

Example:
A Bank customer receives a large annual bonus into his current account.
-How can the bank identify this event and react with a timely and appropriate personalised offer?

Overview

The results of EDM are often spectacular – a 70% response rate, reduced attrition, reduced costs, etc.  Yet for every success story there are many failures and indeed, there are still only 4-5 banks in the entire world that have successfully implemented it.

With literally hundreds of CRM tools in the marketplace, most vendors promise EDM capability yet there are still almost no Event-based products being offered. Today, if a company wishes to implement an EDM solution, it must do so by investing in a bespoke solution costing a minimum of $1m taking at least 18 months implement.

To understand what an EDM solution can realistically achieve and how it can be implemented, SmithNovak has arranged for leading international experts to present at an intense and lively seminar taking place in Prague in October.

If you would like to join this event, please complete our online booking form or call our Sales staff on (+420) 222 560 113. Please note, this event will be in English only.

Who For

  • Marketing Managers and Specialists
  • Campaign Managers
  • CRM Managers
  • Data Mining Managers
  • Direct Marketing Managers

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